If you don’t know by now, the SEO industry is filled with tons of people who drink Kool-Aid.

You can find this Kool-Aid in many flavors such as PR, Alexa, and Link Exchange. And there’s also the primary Kool-Aid stores to avoid consider (Digital Point, V7n, etc.).

If you don’t believe me, allow me to debunk the flavors for you:

PageRank is NOT Important

Alexa Stats are Useless

Link Exchanges are NOT Important

Now that you’ve read these pages, and considering the fact that most SEO’s still follow this logic, what do you have to say about it?

For me? I’m personally conflicted on the subject. One the one hand you have Marketing wannabes selling their scammy services to guarantee number one search rank positions and the like. But on the other, website owners actually spend money on this stuff, believing the SEO Experts are actually telling the truth. So it’s a toss up to me.

Why not make your voice heard? And respond to the poll :)

Which drinks more?

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2 Comments »

Comment by Forrest
2008-04-13 01:18:21

It’s a tough call. I guess I’d say the people who hire a typical seo “expert,” although they’re maybe less to blame. Generally in business if somebody charges you to do something, and then doesn’t do it, this is fraud. This kind of law means people have the idea that they can generally trust companies at least not to outright lie to them.

The firms themselves are exploiting that trust; they’re serving kool aid. The client thinks that for $350 they’ll become an internet millionaire … this is the kind of suspension of disbelief that usually goes with a Shrek movie, but, that sounds like kool aid. Maybe a bit of a mix between the Jim Jones and Ken Kesey kinds?

 
Comment by James Lewitzke
2008-04-13 02:34:02

Thanks for the POV, Forrest :)

Hmmm……..
I suppose since the companies (SEO Experts), in this case, actually know what they’re doing *is wrong*.

I guess I’d say it’s the customers responsibility to do some research and actually *know* what services they’re purchasing, in which I agree with your point there.

Honestly though, I haven’t seen Shrek (Yeah, I know, sounds insane), so I’m not quite sure about the comparisons you made at the end there ;)

 
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