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	<title>Lightning Shock &#187; Google</title>
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	<link>http://www.lightningshock.com</link>
	<description>(Were you expecting a witty tagline?)</description>
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		<title>New HTML Attribute Values For Everyone</title>
		<link>http://www.lightningshock.com/2008/09/30/new-html-attribute-values-for-everyone/</link>
		<comments>http://www.lightningshock.com/2008/09/30/new-html-attribute-values-for-everyone/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 04:42:50 +0000</pubDate>
		<dc:creator>James Lewitzke</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Satire]]></category>

		<guid isPermaLink="false">http://www.lightningshock.com/?p=79</guid>
		<description><![CDATA[So many SEO&#8217;s out there like to believe they can create new HTML values, such as dofollow. Here&#8217;s a newsflash for those of you who refer to normal links as dofollow: Dofollow Doesn&#8217;t Exist! Don&#8217;t follow that! dofollow this instead. http://dictionary.reference.com/browse/dofollow Just because one Search Engine implements a new value for the relationship attribute of [...]]]></description>
			<content:encoded><![CDATA[<p>So many SEO&#8217;s out there like to believe they can create new HTML values, such as dofollow. Here&#8217;s a newsflash for those of you who refer to normal links as dofollow: Dofollow Doesn&#8217;t Exist!</p>
<p><a href="http://www.modtalk.co.uk/talk/seo/dont-follow-that-dofollow-this-instead">Don&#8217;t follow that! dofollow this instead</a>.</p>
<p><a href="http://dictionary.reference.com/browse/dofollow">http://dictionary.reference.com/browse/dofollow</a></p>
<p>Just because one Search Engine implements a new value for the relationship attribute of anchor elements doesn&#8217;t mean you have to refer to the norm as something else based of the new value.<span id="more-79"></span></p>
<p><span style="color: #000000;">.</span></p>
<p>But hey, as long as we&#8217;re inventing new HTML Attribute Values and making up buzzwords, I have a few more I&#8217;d like to add to the list:</p>
<p><strong>Badfollow =</strong> an OBL&#8217;s value telling Google that the page it&#8217;s linking to is awful and absolutely SUCKS!</p>
<p>Example = &lt;a href=&#8221;http://forums.digitalpoint.com/&#8221; rel=&#8221;badfollow&#8221;&gt;Digital Point Forums&lt;/a&gt;</p>
<p><strong>NoText =</strong> This is a brand new HTML style Attribute Value added to various text elements (ie: &lt;p&gt;, &lt;h1&gt;, etc.) you use to tell the browser you don&#8217;t want the text to be displayed anywhere in any fashion. It will look something like this:</p>
<p>&lt;p style=&#8221;notext&#8221;&gt;This is some Text.&lt;/p&gt;</p>
<p>Which will output this:</p>
<p><span style="color: #000000;">.</span></p>
<p>Perfect to use for Text you don&#8217;t want to show anyone who visits the Page! Even Search Engines will ignore this Element now!</p>
<p><strong>Superlink =</strong> a new link descriptor that takes you to another web page and then brings you back to the original page almost instantaneously. It&#8217;ll be like you never left the first page to begin with!</p>
<p>Just add &#8220;super&#8221; to the target attribute, like so:</p>
<p>&lt;a href=&#8221;http://www.lightningshock.com&#8221; target=&#8221;super&#8221;&gt;Greatest Website Ever&lt;/a&gt;</p>
<p><span style="color: #000000;">.</span></p>
<p>These new Values are going to be a MUST for any SEO, new or experienced, or any webmaster for that matter, who wishes to code and market their site properly!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lightningshock.com/2008/09/30/new-html-attribute-values-for-everyone/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>The Life of a Rank Checker</title>
		<link>http://www.lightningshock.com/2008/06/13/the-life-of-a-rank-checker/</link>
		<comments>http://www.lightningshock.com/2008/06/13/the-life-of-a-rank-checker/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 19:17:06 +0000</pubDate>
		<dc:creator>James Lewitzke</dc:creator>
				<category><![CDATA[General Search Engine Talk]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.lightningshock.com/?p=48</guid>
		<description><![CDATA[So many people check their ranking spots on Google and pray for their webpage to be in the number one spot for a specific query. Why are Search Engines a bad source of traffic to Market for? This is the average reaction from a rank checker: Rankings fluctuate, thus rendering rank checking a useless practice. [...]]]></description>
			<content:encoded><![CDATA[<p>So many people check their ranking spots on Google and pray for their webpage to be in the number one spot for a specific query.<span id="more-48"></span></p>
<p><strong>Why are Search Engines a bad source of traffic to Market for?</strong></p>
<p><strong></strong>This is the average reaction from a rank checker:</p>
<p style="text-align: center;"><img src="http://www.lightningshock.com/images/omfg.gif" alt="Masterbating Rank Checker" /></p>
<p>Rankings fluctuate, thus rendering rank checking a useless practice. Besides, they don&#8217;t always mean targeted traffic and conversion rates (which are (or should be) the most common goals for commercialized websites).</p>
<p>Google uses many datacenters to return search results to end users. Plus, Google&#8217;s (along with every other major Search Engine&#8217;s) algorithm is ever-changing, so, factors level themselves out. For example, one day, Google may place a heavy importance on the date the post was created, then the next day, word count becomes a major factor. It&#8217;s impossible to tell what portion gives weight in accordance to others. So then you&#8217;ll ask something like this:</p>
<blockquote><p>BUUT James, How else AM I suppozed too Get Traffic LOL?!?!</p></blockquote>
<p><strong>Pretend that the Search Engines do NOT exist!</strong></p>
<p>Don&#8217;t believe me? Just imagine for a moment Google, Yahoo, MSN, Ask, or all the other search engines  have never existed. Pretend that it is 1993, the web is just beginning to explode on the internet. Many possibilities await you (Not to mention all the tools you have at your disposal in the present). Some immediate examples include:</p>
<ul>
<li>Community Partaking = Some places, such as <a href="http://www.lightningshock.com/2008/03/21/what-are-you-waiting-for-join-that-discussion-forum/">discussion forums</a>, allow you to interact with similar-minded people. If you constantly give worthy advice, people will want to hear what you have to say (on your own site).</li>
<li>Word-of-Mouth = If you have something interesting, why not let others do the marketing for you?</li>
<li>Direct Traffic = If you have a good website, and people have already seen it once, chances are they&#8217;ll bookmark it and return to read or interact with it again and again.</li>
</ul>
<p>This is the mind set you have to have if you want to market your website properly.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lightningshock.com/2008/06/13/the-life-of-a-rank-checker/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google Offered me 1.2 Million for my Blog</title>
		<link>http://www.lightningshock.com/2008/04/01/google-offered-me-12-million-for-my-blog/</link>
		<comments>http://www.lightningshock.com/2008/04/01/google-offered-me-12-million-for-my-blog/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 06:03:23 +0000</pubDate>
		<dc:creator>James Lewitzke</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Lightning Shock]]></category>
		<category><![CDATA[Satire]]></category>

		<guid isPermaLink="false">http://www.lightningshock.com/2008/04/01/google-offered-me-12-million-for-my-blog/</guid>
		<description><![CDATA[Should I sell? OK, they didn&#8217;t &#8220;really&#8221; offer me that much money for my blog, in fact they haven&#8217;t even made me an offer on my website. I figured I had to make my first April Fools Blog Post a good one I do wonder what Google&#8217;s April Fools Day jokes will be about this [...]]]></description>
			<content:encoded><![CDATA[<p>Should I sell?<span id="more-58"></span></p>
<p>OK, they didn&#8217;t &#8220;really&#8221; offer me that much money for my blog, in fact they haven&#8217;t even made me an offer on my website.</p>
<p>I figured I had to make my first April Fools Blog Post a good one <img src='http://www.lightningshock.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>I do wonder what Google&#8217;s April Fools Day jokes will be about this year. They&#8217;ve had some pretty good ones in the past, like <a href="http://www.google.com/googlegulp">GoogleGulp</a> and <a href="http://www.google.com/technology/pigeonrank.html">PigeonRank</a>. Hopefully, this year they&#8217;ll have a classic.</p>
<p>Anyways, Happy April Fools Day everyone <img src='http://www.lightningshock.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.lightningshock.com/2008/04/01/google-offered-me-12-million-for-my-blog/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>ShockRank &#8211; The New Page Ranking System</title>
		<link>http://www.lightningshock.com/2008/01/18/shockrank-the-new-page-ranking-system/</link>
		<comments>http://www.lightningshock.com/2008/01/18/shockrank-the-new-page-ranking-system/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 06:10:13 +0000</pubDate>
		<dc:creator>James Lewitzke</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Lightning Shock]]></category>
		<category><![CDATA[Satire]]></category>

		<guid isPermaLink="false">http://www.lightningshock.com/2008/01/18/shockrank-the-new-page-ranking-system/</guid>
		<description><![CDATA[Are you sick of a low PageRank? This new ranking system is going to kick the tar out of Google&#8217;s &#8220;so-called PR system&#8221;. Finally, a new currency classification for webmasters eager to get their web pages evaluated and marketed. This system is much simpler than Google&#8217;s Toolbar PR formula. It only contains four levels of [...]]]></description>
			<content:encoded><![CDATA[<p>Are you sick of a low PageRank? This new ranking system is going to kick the tar out of Google&#8217;s &#8220;so-called PR system&#8221;.<span id="more-32"></span></p>
<p>Finally, a new currency classification for webmasters eager to get their web pages evaluated and marketed. This system is much simpler than Google&#8217;s Toolbar PR formula. It only contains four levels of Shock Ranking, here are the factors:</p>
<p><strong>SR0 &#8211; </strong>This Page absolutely sucks! It probably wasn&#8217;t even created by a human. Or I just haven&#8217;t decided to calculate it yet. It could be either one.</p>
<p><strong>SR1 &#8211; </strong>This page is OK. It may have some design flaws, or only a few paragraphs of great content.There are always ways you could improve your website.</p>
<p><strong>SR2 &#8211; </strong>This is the a great page. It can&#8217;t get much better. I&#8217;m all for these types of  styles, content, etc. These are some of the best pages available on the web today.</p>
<p><strong>SR3 &#8211; </strong>The most certainly, positively highest rank any page can ever get. It has the same criteria as an SR2 page, but the biggest difference is that it contains a link pointing to lightningshock.com or one of it&#8217;s internal pages. Pages already pointing to this site are already qualified to be classified as an SR3 page, Congratulations!</p>
<p>That&#8217;s pretty much it. No silly weighted link calculations, no number of other links on the particular page, etc. ShockRank is an absolutely revolutionary idea.</p>
<p>Want to know what your page&#8217;s SR is? Comment below, and I&#8217;ll calculate your new SR for you (Only 3 URL&#8217;s max please, comments that do not follow these guidelines will not get evaluated.). And only one comment per year, I&#8217;m only one person here!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lightningshock.com/2008/01/18/shockrank-the-new-page-ranking-system/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>8 Secrets to Increasing Your Website&#8217;s PageRank</title>
		<link>http://www.lightningshock.com/2008/01/12/8-secrets-to-increasing-your-websites-pagerank/</link>
		<comments>http://www.lightningshock.com/2008/01/12/8-secrets-to-increasing-your-websites-pagerank/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 06:05:23 +0000</pubDate>
		<dc:creator>James Lewitzke</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Satire]]></category>

		<guid isPermaLink="false">http://www.lightningshock.com/2008/01/12/8-secrets-to-increasing-your-websites-pagerank/</guid>
		<description><![CDATA[Are you wondering why your website isn&#8217;t ranking so well? Do you wish that green toolbar would update more often? Follow these 8 fool-proof PageRank tips to make sure your webpages get the PR they so richly deserve:]]></description>
			<content:encoded><![CDATA[<p>Are you wondering why your website isn&#8217;t ranking so well? Do you wish that green toolbar would update more often?<span id="more-27"></span></p>
<p>Follow these 8 fool-proof PageRank tips to make sure your webpages get the PR they so richly deserve:</p>
<p><img src="http://www.lightningshock.com/images/PRgraph.png" alt="" width="465" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.lightningshock.com/2008/01/12/8-secrets-to-increasing-your-websites-pagerank/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will Google&#8217;s &#8220;Knol Project&#8221; Flop?</title>
		<link>http://www.lightningshock.com/2007/12/19/will-googles-knol-project-flop/</link>
		<comments>http://www.lightningshock.com/2007/12/19/will-googles-knol-project-flop/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 06:12:55 +0000</pubDate>
		<dc:creator>James Lewitzke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.lightningshock.com/2007/12/19/will-googles-knol-project-flop/</guid>
		<description><![CDATA[Last week, Google announced it was developing a rival to Wikipedia, codenamed &#8220;The Knol Project&#8221;. The main difference between the two is that Google will work on &#8220;Highlighting Authors of Encyclopedia Entries&#8221;, whereas on wiki, everything just appears anonymous. It seems to me that Big G will have a long way to go if they [...]]]></description>
			<content:encoded><![CDATA[<p>Last week, <a href="http://googleblog.blogspot.com/2007/12/encouraging-people-to-contribute.html">Google announced</a> it was developing a rival to Wikipedia, codenamed &#8220;The Knol Project&#8221;. The main difference between the two is that Google will work on &#8220;Highlighting Authors of Encyclopedia Entries&#8221;, whereas on wiki, everything just appears anonymous.<span id="more-9"></span></p>
<p>It seems to me that Big G will have a long way to go if they wish to reach the size and reach of Wikipedia. They are offering some innovative ideas, such as showing who wrote an article and reviewing current existing articles in the Knol&#8217;s archive.</p>
<p>However, I believe this will be the downfall of the project:</p>
<blockquote><p>Knols will include strong community tools. People will be able to submit comments, questions, edits, additional content, and so on. Anyone will be able to rate a knol or write a review of it. Knols will also include references and links to additional information. At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.</p></blockquote>
<p>With the addition of comments on articles, no Google Moderation, and most of all ads, the Knol Project seems to me like it will be nothing more than an advanced Blog Content Management System.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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